The San Antonio Spurs today unveiled a new clothing collaboration with guard Devin Vassell’s clothing brand, Unrecognized to Unforgettable, LLC. Ten pieces in total, the items in the line feature elements of Devin’s unique personality and nods to the Spurs franchise that has embraced him as a core team member after drafting him four years ago.
“This collection has been a year in the making and I’m excited to showcase one of my passions beyond the court to give fans something different,” said Devin Vassell. “Each piece blends my personal fashion flow with the team and city that has embraced me and showed so much love since I became a professional. I can’t wait to see my Spurs family representing in style.”
Specifically designed for off-the-court travel and recovery, the line includes multiple T-shirts, one pair of shorts, sweatpants, hoodies, crewnecks and a leather jacket in the letterman style. In a personalized touch, the logo included throughout the collection features Devin’s initials and various pieces in the collection display his signature “We Hoopin’” mantra.
After approaching the organization with his desire to tap into his personal fashion interest, Devin worked closely with the Spurs throughout the entire design process to integrate his spirit into each piece. In a nod to the city he now calls home, the San Antonio Spurs core identity colors and City Edition colors are curated into custom color selections for this collection.